Verticals & distortion
Walls made vertical, horizons levelled and wide-angle distortion corrected so rooms read square rather than leaning.
Retouching
The finishing pass that separates listings from snapshots.
Straight lines, honest colour, and a gallery that holds together frame to frame. Retouching is the least glamorous part of real estate post-production and the part buyers notice fastest when it is missing.
Where listings lose
Nobody says 'the verticals are off'. They just scroll past.
Buyers do not diagnose editing problems — they form an impression in about a second and move on.
Leaning walls, a green cast from the kitchen ceiling lights, one bedroom two stops brighter than the next: individually small, collectively the difference between a listing that looks professionally marketed and one that looks like it was shot on the way to somewhere else.
Retouching is also the honest part of the edit. It corrects how the camera rendered the space; it does not invent a property that is not there. Anything that changes what the buyer is actually getting belongs in a clearly labelled alteration, not a quiet clean-up.
What is included
Every frame gets the same pass.
Colour neutralisation
Tungsten, daylight and LED reconciled to one neutral base, then finished to the same look across the set.
Blemish clean-up
Scuffs, stray cables, bin bags and small distractions removed where doing so does not misrepresent the property.
Lawn & exterior repair
Patchy grass evened out and driveways tidied, so the first photo in the gallery does its job.
Highlight & shadow control
Hot spots on ceilings pulled back and dark corners opened without flattening the room's depth.
Set-wide finish
Every frame graded against the others, because a gallery that does not match looks amateur no matter how good the individual shots are.
Our line
What we will and will not retouch.
- Yes: verticals, distortion, colour casts, exposure balance across the set
- Yes: cables, bins, scuffs, hose reels, patchy lawn, dirty pool water
- Yes: TV screens and fireplace screens finished so they are not black holes
- No: cracks, water stains, damage or anything a survey would flag
- No: removing permanent fixtures a buyer would expect to be there
- No: adding a view, a feature or a season that does not exist without labelling it
FAQ
Frequently asked questions
What counts as retouching on a listing photo?
The finishing pass: straightening verticals, correcting lens distortion, neutralising mixed light, evening out exposure across the set, cleaning up small permanent blemishes like scuffs and cable clutter, and tidying exteriors such as patchy lawn.
Will you remove things that change what the buyer is getting?
No. Retouching cleans presentation, it does not misrepresent the property. Structural damage, permanent fixtures and anything a buyer would reasonably expect to inspect stay in the photograph.
Do you fix crooked verticals?
Yes, on every frame. Converging walls are the single most common giveaway of an unedited real estate set, and correcting them is part of the standard edit rather than an extra.
Can you make the whole gallery match?
That is the point of a set-wide pass. Exposure, colour temperature and contrast are finished against each other, so scrolling the listing does not jump from warm to cold room by room.
How much does retouching cost?
It is part of the $0.99 per image edit. Alterations that change the content of a photo — staging, twilight conversion, decluttering — are priced separately from $0.50.
Finish the set properly.
Upload a listing and get it back finished frame to frame.